orizon case study

How Orizon Scaled From $2M to $5.3M in 12 Months With Our Enterprise Sales System

About Orizon

Orizon is a high-end digital product and innovation studio founded by Aurélien Salomon. They specialize in helping fast-moving startups and enterprise brands design and launch cutting-edge digital products, from AI-powered apps to immersive brand experiences. Known for stunning UI and strategic clarity, Orizon had all the ingredients of a world-class studio, except one: a scalable enterprise sales engine.

The Challenge

At the time we partnered, Orizon was already doing great work and bringing in $2M/year. But their deals were primarily referral-based, unpredictable, and heavily reliant on Aurélien’s personal network. They weren’t consistently breaking into enterprise-level accounts, and their sales cycle was long, inconsistent, and gut-driven, not system-driven.

They needed:

  • A scalable outbound sales process

  • High-leverage enterprise positioning

  • Better pitch materials for C-level buyers

  • Sales team structure and training

  • A way to increase average deal size without increasing operational drag

What We Did

We worked together over 12 months to build and implement a repeatable, enterprise-grade sales process. Here’s what that looked like:

  • Positioned Orizon as a strategic innovation partner, not just a design agency, focused on outcomes like product velocity, technical scalability, and digital transformation

  • Built a 6-stage sales process with target account mapping, outbound sequencing, sales enablement materials, and pipeline tracking

  • Developed custom pitch decks, 1-pagers, and proposal frameworks that spoke to CTOs, Heads of Product, and innovation leads inside billion-dollar companies

  • Trained their sales team to lead consultative sales calls, run strategic discovery, and close deals with confidence

  • Refined offer packaging and pricing, shifting toward value-based retainers and milestone billing

The Results

In just 12 months, Orizon grew from $2M to $5.3M in annual revenue.

This wasn’t luck. It was the result of methodically implementing a scalable enterprise sales system, from top-of-funnel outbound to multi-threaded deals and C-suite close. Their average deal size more than doubled. They moved from referrals to outbound-led sales. And they’re now consistently closing $250K+ projects with enterprise clients in tech, AI, and SaaS.

Perhaps most importantly, Aurélien is no longer the bottleneck. The sales team runs the process. The pipeline is tracked. Deals close without him needing to be in every room.

“This gave us the structure to go from a talented team to a serious company. We now close enterprise deals with process, not pressure.”
— Aurélien Solomon, Founder of Orizon

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