Damiano Raveenthiran breaks down the importance of building a clear business blueprint for service-based businesses. He introduces the four foundational departments—lead generation, sales, project management, and delivery—and explains how most agency challenges can be traced back to gaps in one of these areas.

In just 3 years, Damiano transformed his freelance gigs on Fiverr into a full-time business which employs 35 remote workers. Damiano is the founder and CEO of Startup Slang, an eCommerce agency that was born out of Fiverr in 2017.

Melissa Rymer discusses the challenges her team faces with time management and content creation. She expresses the need for better organization and accountability to achieve their financial goals. Damiano Raveenthiran suggests using OKRs (Objectives and Key Results) to set clear goals and improve focus, offering to provide coaching and support to help them break down their objectives into manageable tasks.

During the Business Coaching and Strategy Session, Menilek Dupuis Deluy from Dough Productions and coach Damiano explored strategies to enhance Menilek's business growth, focusing on addressing his challenges with low-ticket clients and inconsistent income.

Damiano Raveenthiran discusses the process of client mapping, emphasizing the importance of identifying target companies, establishing touch points, and building trust through personal connections.

Damiano Raveenthiran discusses the importance of client mapping as a strategy for identifying and reaching potential clients. He explains the process of creating a list of 40 ideal companies, mapping touch points, and utilizing tools like LinkedIn's Sales Navigator to connect with key decision-makers. Through a personal example involving Poker Stars, he illustrates the long-term nature of sales cycles and the significance of building relationships over time.

The discovery process is a foundational step that sets up projects for success, helping clients and the project team align on goals, strategies, and execution needs. This phase is integral to increasing project success rates by minimizing misalignment and maximizing clarity.