How we helped Millennial Marketing reposition their offer and close their first $150K deal

About millennial marketing

Millennial Marketing, led by CEO Stefan Pietrobono, was doing solid work helping coaches build their personal brands and generate leads. But despite the results they were delivering, they were stuck selling retainers that didn’t reflect the actual value they brought to the table. Their clients were making real money, but the agency wasn’t capturing any of the upside.

What We Did

We worked with Stefan to completely rethink how Millennial Marketing positioned itself. Instead of selling typical marketing retainers, we built a new model centered around performance funnels with a percentage of sales from the coaches they worked with.

We reshaped the pitch, redesigned the offer, and helped Stefan go to market with a structure that finally aligned incentives. The offer was simple: We’ll build the funnel, you keep most of the money, and we’ll take a small piece of every sale we help generate. No empty promises, just real performance.

This new positioning made it easier to justify larger investments and opened doors to conversations with higher-tier clients. The agency went from being seen as a service provider to a true growth partner.

The Result

The first time Stefan pitched the new model, he closed a $150,000 deal—the biggest in the company’s history. That one close changed everything. It validated the model, boosted team confidence, and laid the foundation for a scalable offer the market actually wanted.

“This deal completely changed the trajectory of our agency. Reframing our offer to focus on performance and shared upside made our value obvious. It gave us the confidence to go after bigger clients with even bigger goals.”
— Stefan Pietrobono, founder, CEO of Millennial Marketing