How Apex Leads Scaled from $15K to $90K/month in Revenue in 8 Months

About Apex Leads

Apex Leads is a Montreal-based B2B email and outbound agency that helps eCommerce and SaaS brands generate qualified meetings through proven cold outreach systems. Their focus is simple: booked calls that convert—not just leads. When they came to us, they had great results for clients but were struggling to grow consistently, caught in the trap of founder-led delivery and inconsistent revenue.

The Challenge

When Apex approached us, their offerings were solid—but they were facing growth barriers:

• Revenue locked around $15K/month

• No scalable sales system beyond their founder

• Customized onboarding and delivery that ate up time

• Client churn around 70% per quarter

• No framework for retainer increases or account growth

Despite a strong value prop, Apex Leads was stuck at $15K/month in revenue. They were offering custom solutions for every client, relying heavily on the founder to manage delivery, and had no consistent sales system in place. Their client retention rate was sitting around 30%, and their pricing didn’t reflect the actual value they were delivering. Growth felt like a grind, not a process.

How We Helped

Over the course of 8 months, we worked closely with the founder to completely restructure the business for growth:

• Rebuilt the offer into a high-retainer, outcome-based model positioned around booked meetings, not just "leads"

• Installed a full sales system, including outreach scripts, funnel logic, objection handling, and sales tracking

• Productized delivery with SOPs and trained a new Client Success Lead to take fulfillment off the founder’s plate

• Raised minimum retainers from $1.5K to $4K/month with zero pushback

• Introduced quarterly planning and client reviews to increase perceived value and drive retention

• Developed an upsell playbook to expand client accounts once trust was built

The Results

In just 8 months, Apex Leads grew from a scrappy, founder-led shop making $15,000/month to a fully structured agency generating over $90,000/month in recurring revenue.

Client retention jumped from 30% to over 70%, thanks to clearer onboarding, structured reporting, and a more proactive relationship management process. The founder went from spending 60+ hours per week buried in delivery to spending less than 10—finally stepping into the CEO role and focusing on partnerships and growth strategy.

They closed multiple high-ticket retainers, including two $10,000/month+ enterprise accounts, and built a system they could scale without sacrificing quality. The agency now has the infrastructure, confidence, and positioning to reach $150K/month and beyond.

“We were spinning our wheels. Working with Damiano gave us structure, confidence, and momentum. I finally feel like I’m running a company, not stuck in one.”
— babak, rahrovani, Apex Leads Founder