How Vaival Launched and Scaled a Global Recruitment Arm in Just 3 Months

About Vaival Technologies

Vaival is a 200-person software development agency delivering custom tech solutions to startups, enterprises, and government organizations worldwide. Known for their engineering depth and delivery speed, Vaival wanted to expand their business beyond traditional project work by entering the recruitment and staff augmentation space.

They came to us with an idea. We helped them turn it into a scalable, automated growth engine.

The Challenge

• No defined go-to-market strategy for the new recruitment arm

• No brand positioning for talent sourcing or staff augmentation

• Internal team had limited experience selling retainer-based services

• Needed a system that could scale globally without overwhelming core dev ops

• Wanted to monetize their existing talent pipeline without distracting from their main delivery unit

What We Did

Over a 3-month engagement, we helped Vaival:

• Define the new offering and package it in a way that resonated with mid-market and enterprise companies looking for fast, vetted dev talent

• Created positioning and messaging that positioned Vaival’s new service as a premium, flexible hiring alternative to traditional recruiters or marketplaces

• Built a lead generation system including outbound messaging, a high-converting landing page, and CRM pipeline tracking

• Trained the internal sales team to pitch the new offer clearly, price confidently, and close faster

• Automated onboarding workflows so new clients could move from first call to signed agreement in under 7 days

• Identified upsell opportunities by layering team extension services onto project-based accounts

The Results

In just 90 days, Vaival turned a raw idea into a profitable new business line. Their recruitment and staff augmentation service is now fully operational, automated, and closing deals consistently. It operates as a new revenue stream within the agency, targeting global startups and fast-scaling tech companies who need vetted developers without the hassle.

What started as a side project is now a core part of Vaival’s future roadmap, with new clients joining weekly and repeat revenue stacking each month.

“Damiano helped us take an idea and turn it into a new business unit. We now have a process, a system, and results.”
— Majid Ali, Vaival Technologies

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