How Ohana Marketing Launched Ohana Lite and Added $30K/Month in Just 4 months

About Ohana Marketing

Ohana Marketing is a performance-first agency known for its work with lifestyle, beauty, and consumer brands. With a strong visual identity and loyal client base, they built a solid foundation — but they were ready to level up. The leadership team wanted to break into more lucrative verticals, build recurring revenue, and create an offer that didn’t rely on founder hustle or low-margin projects.

That’s when they brought me in.

The Challenge

When Ohana came to me, they had creative talent and great client work, but lacked the positioning, systems, and clarity needed to scale:

• No consistent growth channel for outbound

• No high-retainer performance offer for enterprise

• No strategy for entering new verticals like gambling and high-risk

• All growth tied to referrals and personal networks

• Conference attendance with no clear ROI structure

• Offer lacked structure and scalability

They knew they were leaving money on the table, but didn’t have a roadmap to move beyond brand work and into the world of scalable, recurring, ROI-driven services.

How We Helped

Over a focused 4-month sprint, we repositioned the agency and built the foundation for real scale:

• Launched Ohana Lite, a performance marketing arm targeting casinos and other high-risk verticals

• Refined their core positioning to speak directly to high-ROI clients with bigger budgets and faster decision cycles

• Built a conference ROI system, including pre-event targeting, ABM prospecting workflows, and post-event follow-up sequences

• Introduced an Account-Based Marketing funnel targeting decision-makers in gambling and crypto brands

• Coached the team on high-conversion networking, pitch refinement, and sales execution tailored to the high-risk space

• Helped structure retainer-based offers with clear outcomes, conversion benchmarks, and scalable delivery

This wasn’t just about stacking leads — it was about setting them up as the go-to performance partner for casinos and crypto brands looking to grow fast and spend big.

The Results

Within a few weeks of launching Ohana Lite, the agency added $30,000/month in new recurring revenue.

More importantly, they finally had a scalable offer and a repeatable system to land enterprise accounts in a premium vertical.

Instead of chasing low-margin creative gigs, Ohana now leads performance conversations with clarity, confidence, and a system that converts. Their sales process is cleaner, their offer hits harder, and the brand is positioned to own a high-value niche.

They’re now set up to scale past $100K/month with the team and tools they already have — no chaos, no burnout, no founder bottleneck.

“Damiano helped us go from talented but scattered to sharp and positioned. Ohana Lite wouldn’t exist without his guidance — and it’s already paying off big.”
— James Oniks, Founder of Ohana Marketing