About Plateau PPC

Plateau PPC is a specialized Google Ads agency founded by Brydon McMillen, focused on helping fintech and AI companies acquire customers through highly targeted paid search campaigns. Before launching the agency, Brydon worked as a media buyer for another agency, managing campaigns and driving results for clients, but he had never built a business of his own. While he had strong technical skills, he needed guidance on making the transition from employee to entrepreneur and building a predictable client acquisition system.

The Challenge

When Brydon first started working with us, Plateau PPC didn't exist as a real business yet.

He was facing several challenges:

• Starting from $0/month in agency revenue

• No established client acquisition system

• Limited experience selling services as a founder

• Employee mindset rather than entrepreneur mindset

• No positioning within a specific niche

• Working a full-time job while trying to build an agency on the side

Like many talented operators, Brydon knew how to generate results for clients but had never been responsible for generating clients for himself. The biggest obstacle wasn't technical execution, it was learning how to think and operate like a business owner.

How We Helped

Over a four-month period, we worked closely with Brydon to build both the business and the mindset required to scale it.

Developed an Entrepreneur Mindset

The first major shift was helping Brydon transition from employee thinking to founder thinking.

This included:

• Building confidence in his expertise and value

• Learning how to sell outcomes instead of tasks

• Setting ambitious but realistic growth targets

• Developing decision-making skills as a business owner

• Creating the discipline and routines required to run an agency

This mindset transformation allowed Brydon to stop thinking like a media buyer and start acting like a CEO.

Built a Specialized Offer

Rather than competing as a generalist PPC agency, we helped Brydon position Plateau PPC around a specific niche.

We focused on:

• Fintech companies

• AI companies

• High-growth technology businesses

This specialization allowed him to stand out in a crowded market and command significantly higher retainers than a typical PPC freelancer.

Implemented a Lead Generation System

We built a predictable outbound lead generation engine designed specifically for Brydon's target market.

This included:

• Prospect identification systems

• LinkedIn content and outreach processes

• Cold email campaigns

• Follow-up frameworks

• Qualification systems

• Sales conversation structure

Instead of waiting for referrals, Brydon now had a repeatable process for creating opportunities every week.

Helped Him Leave His Job

One of the biggest milestones came just one month into the engagement.

Thanks to the early traction generated through the new systems, Brydon was able to leave his full-time position and focus entirely on growing Plateau PPC.

This gave him the time and focus needed to accelerate growth significantly.

The Results

In just 4 months, Plateau PPC grew from $0/month to over $30,000/month in recurring revenue.

The business evolved from a side project into a specialized agency serving fintech and AI companies across multiple markets.

Additional outcomes included:

• Reaching $30K/month in recurring revenue within four months

• Quitting his full-time agency job after the first month

• Building a specialized position within fintech and AI

• Creating a predictable lead generation engine

• Hiring two full-time team members

• Establishing a scalable foundation for future growth

Today, Plateau PPC is a growing agency with a clear niche, strong client results, and a team supporting delivery.

“The investment in coaching paid for itself many times over. The biggest shift wasn't just learning how to get clients, it was learning how to think like a business owner. Going from employee to entrepreneur was one of the hardest transitions I've ever made, and having Damiano in my corner made all the difference.”

— brydon mcmillen, plateau ppc Founder