pn digital case study
How we helped PN Digital scale from $30K/month to $200K/month in 8 months
The Situation
PN Digital, led by CEO Paras Raichura, was already an established player in the digital marketing space. Their delivery team was solid, their processes were proven, and their client results spoke for themselves. They specialized in SEO and PPC and were already delivering measurable outcomes for clients.
But like many agencies who grow based on reputation and referrals, they eventually hit a ceiling. They weren’t lacking expertise, they were lacking consistent, scalable lead generation and a positioning model that would allow them to compete at the next tier of the market.
Their offer was built for great results, but not yet aligned with enterprise expectations. And without clear outbound systems, they weren’t generating enough new conversations to grow beyond organic demand.
What We Did
We worked closely with Paras and the leadership team to rebuild the way PN Digital generated demand, handled sales, and positioned themselves in the market.
The work focused on three core pillars:
1. New Lead Generation Funnels
We launched multiple outbound acquisition channels, including:
LinkedIn outbound with personalized targeting
Cold email campaigns focused on vertical-specific messaging
Automated follow-up sequences to increase conversion rates
Lead magnets and awareness assets repositioned toward enterprise-level trust
These funnels were designed to create daily predictable pipeline rather than relying on referrals or passive inbound.
2. Enterprise Repositioning and Messaging
We helped PN Digital elevate their brand narrative from a generalist digital agency to a credible enterprise SEO partner.
This included:
Refining their messaging to emphasize outcomes, not activities
Building proof assets like case study frameworks, pitch decks, and authority-based collateral
Restructuring service packaging to match enterprise expectations
Updating pricing and sales structure to reflect value rather than effort
This shift signaled to the market that PN Digital was not just another agency — they were equipped for high-ticket strategy, long-term impact, and measurable performance.
3. Sales System Optimization
We built a sales process that supported higher-value deals, including:
Qualification frameworks for enterprise prospects
High-conversion call structures and objection handling
Multi-step closing sequences designed for larger, slower-moving deals
A CRM setup with attribution tracking to pull insights from the new funnels
The combination of strategy, operational support, and performance coaching helped Paras and the team step confidently into larger negotiations.
The Result
Over an 8-month period, PN Digital grew from $30K/month to over $200K/month in recurring revenue.
A major milestone in this growth was closing their first $40K/month enterprise contract, validating the new positioning and sales structure.
Since implementing the systems, PN Digital has become recognized as one of the leading SEO agencies in the UK, expanding into new verticals and scaling their reputation.
They have now:
Won multiple industry awards
Surpassed 150+ verified 5-star reviews
Established themselves as a top authority in SEO and PPC
Built a scalable pipeline that continues to generate qualified leads daily
Client Feedback
“We were always confident in the delivery side of the agency, but we didn’t have the infrastructure to scale consistently. After implementing the systems and positioning we worked on together, the growth became predictable. We were able to compete and win at a level we’d previously only observed from the outside. i am super grateful to damiano for helping us get to this point.”
— Paras Raichura, CEO of PN Digital🚀 Want to Sell to Bigger Clients, More Consistently?
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