How we helped Spring Media grow from $15K/month to $150K/month over 36 months

About spring media

Spring Media, founded by Arik Ahluwalia, came to us as a small but capable email marketing agency focused on eCommerce brands, generating around $15K per month. While the team was delivering strong results in retention, the business had clear limitations.

Deal sizes were capped by a narrow service offering. Growth depended heavily on a single channel. Clients often viewed the agency as a tactical vendor rather than a strategic partner. Despite solid execution, the agency lacked leverage, positioning, and a clear path to long-term scale.

To break through this ceiling, Spring Media needed to evolve beyond email marketing and become a true growth partner for eCommerce brands.

What We Did

We worked closely with Arik over a 24-month period to transform both the business model and the market perception of Spring Media.

The focus was not just adding services, but redesigning how the agency created and captured value by becoming a full-stack eCommerce growth agency.

1. From Email Marketing to Full-Stack eCommerce Growth

The first major shift was expanding Spring Media’s scope.

We helped them transition from a single-service email agency into a full-stack eCommerce partner, offering:

• Customer acquisition strategy

• Conversion rate optimization across the entire funnel

• Retention and lifecycle marketing

• Integrated growth planning across channels

This allowed Spring Media to own performance end to end rather than being limited to one slice of the funnel.

2. Offer Expansion and Retainer Growth

With broader ownership of results, we restructured their offers and pricing.

This included:

• Packaging services around outcomes rather than deliverables

• Moving clients from small retainers to comprehensive growth retainers

• Increasing contract value and engagement length

• Positioning the agency as accountable for revenue growth, not just execution

As a result, average retainer size increased significantly, unlocking sustainable monthly growth.

3. Positioning and Market Authority

We then rebuilt Spring Media’s positioning to match their expanded capabilities.

Messaging shifted away from email execution toward:

• Full-funnel ownership

• Strategic partnership for eCommerce brands

• Long-term scalability and profitability

This repositioning improved lead quality, sales conversations, and client trust.

4. Lead Generation and Sales Systems

To support scale, we implemented structured growth systems including:

• Outbound lead generation targeting ideal eCommerce clients

• Sales frameworks designed for higher-value retainers

• Qualification processes to protect delivery quality

• Pipeline forecasting to support predictable growth

This ensured that growth remained controlled and intentional.

The Result

Over 36 months, Spring Media scaled from $15K/month to $150K/month in recurring revenue.

More importantly, the agency achieved long-term sustainability by:

• Increasing average retainer size

• Expanding client lifetime value

• Reducing reliance on a single service or channel

• Becoming a trusted full-stack growth partner for eCommerce brands

“Working with Damiano was a turning point for the business. The guidance around positioning, offers, and long-term strategy helped us grow in a way that actually felt sustainable. Instead of chasing short-term wins, we built a real foundation for scale, and the results speak for themselves.”
— Arik Ahluwalia, Founder of Spring Media