How Ricochet Scaled From $5K to $30K/Month in 5 Months, Leading to a Successful Acquisition

About Ricochet

Ricochet, founded by Timothy Baldacchino, is a design-led creative studio with a strong focus on minimal, elevated visual identities and digital experiences. When we first connected, Timothy had a strong eye and a tight product—but the agency was stuck under $5,000/month in revenue, with inconsistent lead flow and no systems for scaling or selling.

He wanted more than cash flow. He wanted a brand and business that could be built, positioned, and sold.

The Challenge

• Revenue stuck around $5K/month

• No outbound or repeatable sales funnel

• Founder was doing everything, delivery, outreach, client comms

• No positioning strategy beyond “we do design”

• Zero leverage to eventually exit or scale

What We Did

We partnered over the course of 5 months, beginning with a clear goal in mind: grow revenue, systemize delivery, and position Ricochet for a clean exit.

In the first 90 days, we:

• Sharpened the brand positioning to focus on high-velocity startups and premium DTC brands

• Built a scalable funnel using outbound email and LinkedIn outreach paired with curated case study content

• Restructured offers from hourly to fixed-scope projects starting at $5K+

• Implemented a pipeline tracking and close framework, giving visibility into every stage of the sales cycle

• Helped hire and train delivery partners, so Timothy could step out of fulfillment

Over the next 2 months, we helped prep the agency to be sellable:

• Documented all processes

• Built case study decks and assets that would add valuation value

• Advised through negotiations and due diligence leading to a successful acquisition

The Results

In just 3 months, Ricochet went from $5K to $30K/month in predictable, high-margin project revenue. Over the following 2 months, the agency continued growing with a lean team and better processes. The brand became known for its clean, premium aesthetic and its ability to move fast with high-growth brands.

After 6 months of transformation, Timothy successfully sold Ricochet to a larger agency—a win he had been dreaming of but hadn’t seen a path to before we started.

“I was doing everything myself and didn’t know how to grow beyond that. Working with Damiano gave me structure, direction, and eventually—an exit I’m proud of.”
— Timothy Baldacchino, Founder of Ricochet

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