How OU2there Closed Their First $70K Deal After Pivoting From Referrals to Real Growth Systems

About OU2there

OU2There is a creative studio based in Canada that specializes in helping forward-thinking brands scale their presence through stunning visuals and strategy-led design. Known for their high-quality execution and founder-led creative, OU2 had strong word-of-mouth momentum — but no real growth engine behind it.

Everything came through referrals. No outbound. No real funnel. No predictable pipeline.

They came to me wanting to change that.

The Challenge

When OU2 reached out, they had a great product and solid past clients, but the model had hit a wall:

• 100% dependent on referrals and repeat business

• No systems in place for predictable lead generation

• No experience with outbound, conferences, or marketplaces

• Stuck in low-leverage, relationship-based growth

• Difficulty scaling beyond the founder’s personal network

They were excellent at closing warm leads, but had no way to create them consistently.

How We Helped

Over a 4-month sprint, we focused on building a sustainable, inbound + outbound growth machine — while positioning them for higher-ticket wins:

• Designed a hybrid growth model built around high-trust networking, outbound partnerships, and freelance marketplaces

• Built a conference and event strategy, including warm-up messaging, pitch angles, and lead capture flows

• Created freelance marketplace funnels that positioned OU2 as a premium vendor — not just another creative shop

• Coached on conversion and follow-up systems, helping turn passive leads into signed contracts

• Refined their pitch and discovery flow to raise perceived value and convert bigger deals

We didn’t just build leads — we built a new way to sell.

The Results

Within 3 months, OU2 closed their first big outbound deal — a $70,000 contract — directly from the strategy we put in place.

They went from relying entirely on friends-of-friends to running a real business development process. Their new funnel continues to deliver high-quality opportunities from both freelance platforms and networking events, and they’re no longer worried about where the next project is coming from.

“We always knew we were good at what we do, but Damiano helped us show up like a serious agency. The $70K deal felt like validation — and it’s just the start.”
— anuyan kuga, OU2there Founder