Lesson 1: the agency blueprint

don’t start building an agency without a blueprint.

Damiano Raveenthiran breaks down the importance of building a clear business blueprint for service-based businesses. He introduces the four foundational departments—lead generation, sales, project management, and delivery—and explains how most agency challenges can be traced back to gaps in one of these areas. You’ll also learn how to think like a problem-solver, assess your business through a systems lens, and understand the role of funnels—from simple lead magnets to complex client acquisition engines. Whether you're just starting out or scaling fast, this is the strategic foundation every agency owner needs.