Lesson 2: Client mapping strategy

client mapping strategy.

Damiano Raveenthiran discusses the importance of client mapping as a strategy for identifying and reaching potential clients. He explains the process of creating a list of 40 ideal companies, mapping touch points, and utilizing tools like LinkedIn's Sales Navigator to connect with key decision-makers.

Through a personal example involving Poker Stars, he illustrates the long-term nature of sales cycles and the significance of building relationships over time.